GRAND FORKS (AP) - It's costing more to buy naming rights to a building, but there are more options, including naming rights inside the building.

Alerus Financial paid $3 million for changing the name of the Grand Forks events center from the Aurora to the Alerus Center in 2000.

Now the proposed Grand Forks wellness center seeks $5 million for the same privilege. And the volunteer fundraising committee is offering other naming rights possibilities inside the building that add up to an additional $5.2 million.

The listed price for sponsoring the pool complex is $1 million. Naming rights are $250,000 each for the lap pool and zero-depth pool and $50,000 for the therapy pool.

The basketball and tennis complexes each would go for $500,000, while each tennis court and basketball court would carry its own name for a $50,000 donation.

The prices are negotiable, said Cam Tweten, a spokesman for the Forks Area Health and Wellness Committee that is seeking donations for a new wellness center owned by the Park District. "They're a starting point."

If all naming options were sold at the listed price, they would bring in $10.2 million for the $27 million project. Tweten, the manager of the Center Court Fitness facility that would be replaced by the wellness center, said the volunteer committee members don't anticipate takers for every option.

Alerus' $3 million secured the name of the events center for 20 years, meaning the cost is $150,000 per year. The time span for the wellness center rights have not yet been determined.

The $27 million price tag has three parts - $23 million for a new facility, $2 million for improvements to the Y Family Center and $2 million for scholarships for needy children and families.

"We want to provide a good facility, but also make it affordable for everyone if we possibly can," Tweten said.

The goal is to raise all $27 million privately, through a combination of donations, grants and partnerships. Agreements to rent space have been discussed with Altru Health System and the federal Human Nutrition Research Center in Grand Forks.

"Our goal is to start building in the summer," Tweten said. "The next few weeks will be key for us because we have opportunities to hopefully come up with major donations toward the project."