PHILADELPHIA - There are problems (Iraq, global warming, the parting of Brad and Jen), and then there are problems.
Where, pray tell, are you going to put your Church Creek bootfoot waders, your deep-dish dog's nest, your 19th-century barnboard table, and your Adirondack full-flex Battenkill fly rod, large arbor reel and spool?
Worry no more. Orvis, the venerable Vermont-based purveyor of outdoor gear and accessories, has teamed up with Rocky Mountain Log Homes to offer a line of official Orvis log homes.
As the ad in the spring fly-fishing catalog proclaims: "Finally, a place for all your Orvis gear." Whew!
These are not the sort of rough-hewn abodes that sheltered Davy Crockett and Abe Lincoln. These are luxury homes designed to appeal to rusticratic boomers who yearn for old-fashioned American craftsmanship, pastoral peace and the cachet of the sporting life - or the illusion of such.
The six models (land not included) range from the Battenkill (1,539 square feet; $551,490 turnkey price) to the Rogue (3,944 square feet, $1,152,529 turnkey price).
Inspired in part by the architecture of the grand national park lodges, they are not ostentatious in the manner of a plutocratic palace in the Hamptons, but in their own sylvan way they make a statement:
A wallet runs through it.
"If you're not sure how to go log, why not rely on people who originated the style in the pre-Hemingway era," says Barbara Lippert, ad critic for Adweek magazine. "Even though you're buying something pre-made, at least you get this imprimatur of good taste.
"A lot of people suffer from taste insecurity," Lippert says, "especially people who have money. That's why Ralph Lauren is so successful."
Indeed, these are not mere dwellings; they are lifestyle monuments. In design, trim, fixtures and hardware, they've been "Orvisized" to reflect the preferences, pastimes and aspirations of the outdoorsy folk who buy the high-quality wares peddled in Orvis catalogs.
These people like fly-fishing and wing-shooting (hunting game birds in flight), and they adore their dogs. So the Orvis log home comes with a "sportsman's room" for storing gear, tying flies, hanging waders, and bathing a muddy hound.
"We wanted to create something that's comfortable, functional and modern, but that also feels really old, like an old shoe," says Jon Sellers, Orvis project manager for Rocky Mountain Log Homes.
The homes (see them at http://www.-orvisloghomes.com) were introduced in a winter newsletter mailed to 2.2 million Orvis customers and appear in the current fly-fishing catalog.
So far, there have been inquiries aplenty, but only two people have signed on the dotted line: a developer who intends to offer a home on spec, and a builder who plans to erect one as a model home.
"The models are all different, but they have the same basic elements," Sellers says. "It's an open, relaxing type of house so the family can all get together. And it's very outdoorsy, with big patios and screened porches to lure everybody outside."
Orvis is certainly not the first company to sell homes via catalog. That distinction belongs to Sears, which offered kit-built homes in 1908 (starting price, $600) and even sold a line of simple log cabins.
Nor is this the first time Orvis has strayed from its core line of duck decoys, rods and reels. A while back, it slapped its name on a Jeep Grand Cherokee, joining L.L. Bean and Eddie Bauer in putting its brand on wheels.
But while Eddie Bauer has announced no plans to enter the home-building business, Orvis has just begun. This spring, developers will break ground on Orvis Shorefox, a "sporting lifestyle community" on 1,500 acres along the Colorado River near Granby, Colo.
Among the amenities for buyers of the "estate ranches," log homes, cabins, condos and time-shares: a 35-acre lake, barns and stables; a Justin Leonard-designed golf course; and a fishermen's lodge.
This foray into home building comes as high-end log homes are surging in popularity.
"It's a booming industry," says Eric Fulton of the Log Homes Council, a trade association affiliated with the National Association of Home Builders. About 400 U.S. manufacturers are erecting roughly 25,000 new log homes a year, many of which are more than 5,000 square feet.
"This is not the drafty log cabin your grandparents had down by the lake," says Mike McCarthy, editor-in-chief of Log Home Living magazine. "Everything you'd put in a conventional home - plasma TVs, granite countertops, leather couches - you'll now see in a log home. I call it 'Gucci rustic.' "
Posted in Local on Friday, April 1, 2005 6:00 pm Updated: 6:41 pm.
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