Aug 17, 2008 - 04:06:35 CDT
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NEW YORK - Chinese owners of Beijing's now-iconic "Bird's Nest" National Stadium are soliciting offers for corporate naming rights to the arena and other Olympic venues, according to a Wall Street Journal report.
In exchange for a fee running to "hundreds of millions of dollars," a corporate partner would be allowed to place its name on the state-of-the-art stadium for 30 years, and would also receive the rights to about 10 other specific partnerships, such as soft drinks and technology, inside the structure, the Journal reported Friday.
- McClatchy Newspapers
In exchange for a fee running to "hundreds of millions of dollars," a corporate partner would be allowed to place its name on the state-of-the-art stadium for 30 years, and would also receive the rights to about 10 other specific partnerships, such as soft drinks and technology, inside the structure, the Journal reported Friday.
- McClatchy Newspapers
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